Our story

One of our first underground parties. Maybe just over 50 people, but the vibe was right. Fun fact: this is where Jennie (Shufflestudio) and Martin (CEO of SoundVault) met. Jennie's first gig as a dancer, Martin's first gig as an underground DJ.

We took a big risk and booked Layton Giordani at Club Circus. For the first time, it all looked like a real rave. We lost money, but that night is still one of our favourite memories. After that, we were completely hooked on the scene, the music and the sense of community at events.

As soon as the restrictions were eased, we threw a party in a brand new venue. The sound was so loud that the ceiling lights fell down. Nobody was hurt. The owner wasn't happy, but the crowd loved the sound. In our book, it was a success.

Ibiza Wonderland was rebranded as SoundVault. Wanha Satama had turned us down before. Because of Covid, everyone was struggling, everyone was desperate, and we dared to try. Our first sold-out event. For a while, Wanha Satama became our home. The goal of the new SoundVault was to create world-class productions with the best electronic music possible.

We never took things too seriously and always tried to have fun, even when it was really hard. When things go wrong, laughing is a better option than crying or getting angry. We always trusted that we would find a solution. And we did. This energy was contagious and started to attract like-minded people and visitors.

Until then, we were a few passionate people trying to put on great events. From this year on, everything started to reach a new level. Because we treated people fairly, kindly and with respect, we were recommended to Valkoinen Sali and to our production partner Top Stage. Valkoinen Sali became our home, and Top Stage helped take our productions to a new level.

We felt something was missing from the scene. People always said raves were better in the 90s, so we tried to create an intimate, free space where you can let go. Only hard techno, the DJ in the middle of the dance floor and no filming. The concept was a huge hit and sold out even with a small line-up. The filming ban works really well and takes the atmosphere to a whole new level.

Until this event, we did everything ourselves, from the first step onto the site to the last piece of litter. The build, the permits, the ticket sales and looking after safety were mentally and physically exhausting. It took us almost a week to recover, and we didn't even know whether all that work would leave us at a loss. The first SoundVault Festival at Kattilahalli drew close to 2,000 visitors and was almost sold out on both days. The passion and the happy faces gave us the greatest reward and a reason to keep going.

Even when the business side was really hard at times, we never lost the spark of passion or the ability to crack jokes and have fun. That's our superpower. Our team is a bunch of weirdos and mega goofballs who love making people happy. In the end, we call it a circus.

The end of November, minus 15 degrees. We filmed the trailer all day in an abandoned location. We didn't cut corners. We kept going until the batteries died. The real MVPs were the girls in barely any clothes, covered in oil.

Outdoor events scared us because of the amount of organising, the financial risk and all the details. Finnish weather is unpredictable, and rain was our biggest fear. Three hours before the doors opened, the fire brigade came to tell us that someone had filed a complaint about the event's safety. The most stressful three hours of our lives ended with permission to open the doors five minutes before the official start.

We started organising free community events around the most random ideas. Our proudest creation is Club Palju. The idea came to us while bathing at a cottage: why couldn't a DJ play in a public hot tub? You don't need to be intoxicated to come to a rave. We support sober partying and want to inspire people to try it. We also organise silent discos, marathons and much more.

We brought Adrenaline, Resistance and SoundVault together into one festival. Two stages, great activities and all the stage decorations made by hand. That month, our production manager slept an average of three hours a night. The build took twelve days, and a small storm hit during the teardown. Luckily, we made it through. A core team of 30 people made the event possible.

Setbacks, highs, long days and sleepless nights. We are the result of passion, kindness, hard work and a team that believes in the vision. We want to make Finland a hub for electronic music and bring people here from all over the world. Our festival is a place for healing, freedom and inspiration.

You, our visitors, and our team have grown steadily and naturally together. The energy of the atmosphere, the friendly faces and a safe space are things we can be proud of. You are an important part of this journey. We hope to share these special moments with you for years to come and to keep pushing the limits of technology and music. Thank you for being part of it.